Case Study of Nupath Foods Ltd

Part ACase Study of Nupath Foods LtdIntroductionDenise Roberge, brand director of Nupth Foods Ltd, had improved sales of her go with product recently. Her superior, James Ornath, treasured to reward her by promoting her to the trim of marketing research coordinator. This ratiocination was not well-received by Roberge, who untrue that Ornath was following her precedent employer?s footsteps of male chauvinist practices. She tangle uncertain about her underway position and faced a predicament as whether to potpourri Ornath?s decision or to meeter her resignation. Symptoms and Causes Of The SituationPerceptionSymptomsShe felt that Ornath?s positive comments about the furtherance were respectable a smokescreen of letting her know that her c atomic number 18er had consequent forth to a deadlock in the sales department. Ornath?s heading of letting Roberge get down a broader experience in the caller was perceived as him being jealous of her triumph and give her a depress profile job scope. CausesRoberge had sour that Ornath was onerous to stop her from go up the corporate ladder. She assumed that Ornath was performing in the alike(p) manner as with her previous employer, where sexist behavior existed. Ornath was the vice-president of marketing. By transferring her to his department, Roberge would be under his placard and give have bound career opportunities. (Hellriegel, Slocum and Woodman, 1998). It leads to her to form a perceptual refutation against the estimate of accepting the post.

Hellriegel, Slocum and Woodman (1998 pg 86) defines perceptual defence as ?the course for people to protect themselves against ideas, objects or situations that are threatening.? Once a person?s aslope imagine of the situation is established, it give be unlikely to change. Miscommunication (Non-Verbal Cues)SymptomsRoberge?s wonder was detected by Ornath but he had misinterpreted her pipe down and fragile response. He had discover her looking bewildered upon perceive the parole and assumed that she was overjoyed. If you insufficiency to get a bountiful essay, roam it on our website: Orderessay

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