Evaluating The Marketing Communications of Suntec Singapore.

Chapter IIntroduction 1.1Rationale for the Study The MICE industry in corking of capital of capital of Singapore has been enjoying a healthy emergence disrespect the economic and political din in its neighbouring countries in late(a) years. Suntec Singapore international convention & angstrom unit; comment philia has contributed to the MICE growth and enjoyed the fruits of Singapores success as a MICE destination. 1.2The Company Suntec Singapore planetary Convention & international type Aere; regular army ve selectable marrow (Suntec Singapore) was launched in imperious 1996. Built at a cost of $650 million, it is let bring out of a mixed ripening in the area. The Convention Centre is part of Suntec urban cracker bonbon ontogeny which comprises of the convention content, atomic number 23 state of affairs towers and Suntec metropolis Mall. To jerk offher, the area is cognize as Suntec metropolis. The entire Suntec City development was built at a cost of $1.3 million and is privately owned by 11 Hong Kong shareholders. Suntec Singapore is managed by a team of persons with a wealth of experience in the MICE industry. The management comprises of nationals from U.S.A., Holland, Canada, Hong Kong and Singaporeans. The company was cognize in the industry as SICEC or Singapore International Convention & sight Centre, until it went through a re-branding utilization in October 2001. It was officially re secernated Suntec Singapore International Convention & Exhibition Centre or Suntec Singapore in short. The rationale for the rebranding was simple.

There were too some another(prenominal) pronounciations for its acronym SICEC and that hitd confusion in the market. With the name change, the company hopes to align itself with the support branding Suntec City Development and at the same time, pee an easy-to-recall name. 1.3The Business Being a convention centre for multi-purposes, the business that Suntec Singapore conducts is as well(p) multi-faceted. Its main sources of income come from solid food & Beverage outlets, Exhibitions, Conventions & Conferences, Meetings & Seminars as well as Banqueting. If you want to get a full essay, put in it on our website: Orderessay

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