Sports surveilace plan

SPORTS REVENUE MANAGEMENT AND LEADERSHIP assignment 6 Market Surveillance Plan This is a be after or guidelines that will be utilise to analyse and prevent the trade and manufacture of counterfeit sports garments and trade. INTRODUCTION As technology advances and counterfeiters hitch abreast with technology excogitate merchandise and memorabilia finds its way into the hand of unsuspecting fans, and there argon a couple of(prenominal) safeguards to give reli fitted products from the counterfeits.( Allbusiness.com, Monday, February 4 2008) Counterfeiters tar wining due items. It not plainly scandalize the athletes that atomic number 18 sign things, it get the fans who go in to it because they compulsion authentic merchandise to memorialise a undertake or a game. If it is counterfeit, it destroys the memory. ( Allbusiness.com, Monday, February 4 2008) Manufacturers request to proactively address this puzzle in high society to protect their smear image and detain their receipts streams. (Business wire, January 18 2006) It is for these reasons that a commercialize surveillance plan should be developed to counter these challenges in sports management. MARKET DESCRIPTION To eld sports snip and merchandise industry is fighting(a) since it involves online auction sites and sensible insert outlets. However of major connect is the online auction websites equivalent eBay.

The maturation of the Internet has caused proliferation of trade in counterfeit well-behaveds by providing counterfeiters with a global platform to piddle billions of buyers. Counterfeiters take profit of the namelessness on auction sites and the change magnitude number of online mint shoppers to give away substandard products to consumers who believe they are getting a good deal on the real thing. (Business wire, January 18 2006) occasion AND OBJECTIVES The purpose of this surveillance plan is to proctor trade in counterfeits so as to be able to develop necessary and legal measures to counter this problem. This is important because these outlaw(a) trade greatly mortify the amount of revenue...If you want to get a ample essay, order it on our website: Orderessay

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