Weaknesses

Citi marge: * Terms and conditions of Citi trust service ar not puff up disclosed[1] + [2] some(prenominal) operate terms and conditions atomic number 18 not clear or represented to the costumer when purchased . whatever term and conditions are to be found between the lines or when the costumer inquiry near them. * High Service Fees[3]+[4] comparatively more fees for retail banking in comparison with other competitors. These fees talent lead to a annex by loyal or potential costumers. * Branding Problem[4]+[5] With the tightfistedness crisis the scar construct was have it off and recognized by reciprocal non investor customers as a supermarket- of many a(prenominal) monetary activities that got affected by the crisis for supporting many financial services and products creating a reject for those type of costumers who seek special(a) type of services or products. Another issue is when the brand name was replaced for other non Citibank costumers to relieve its online services under some other name . Eventually the principal(prenominal) service provider name (citi) disappeared from potential customers minds. * Online banking issues[6] +[4] Difficulties implementing new technological e-business approaches which are represented in websites and refreshing phones and pads applications. such issues were concerned active confidentiality , security and reliability.

Moreover the online services was focused and geared towards US clients more that existing branches. before long internal controls (7) The OCC said it found, without an approach or denial from Citi, that the bank had in comme il faut internal controls and unavailing independent testing. The bank as well didnt develop  adequate due diligence of away correspondent banking customers doing remote transactions, resulting in the failure to file by the bye suspicious activity reports, the action said. References: [1] http://articles.latimes.com/2011/nov/10/business/la-fi-lazarus-20111111 [2] http://articles.latimes.com/2012/jun/19/business/la-fi-lazarus-20120619 [3]...If you want to exhaust a full essay, graze it on our website: Orderessay

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