Green Motor Company

SU_ACC3010_W6_A2_CAMPBELL_K.DOC Final Project Portfolio Green Motor Company Kim Campbell 10/13/2012 Week 1 Final Project? Upon the trade consumers argon making to smaller, fuel efficient vehicles, I am proposing a reinvigorated type of turn away-fuel, plug-in hybrid car. I go forth stupefy my process by forming a team of inner professionals to excogitation our strategy. There ar many start outes to finding out how sophisticated suggestions be accepted by consumers. Upon researching an obligate by Jana Bowden, I found that researching and giving surveys to your target mart will be the first step in promoting our new vehicle. Once the surveys are received, we will analyze the data to progress plan our approach to our consumers. Memetics is a theory that suggests that ideas that survive among consumers by being copied amongst people. This theory whitethorn be one angle I will investigate further to advance our market pene tration. With emerging fuel prices, we lack our process of research to bleed seamlessly and smoothly. on the whole steps must be constitutional and concise callable to the timing of our product on the market. We need to address rapidly the features of our vehicle and how each person will benefit from the hush up of use.

We must focus on safety, environmentally friendly, comfort, simplicity. Offering years where consumers can come in and test drive our vehicle may be beneficial. major(ip) advertising for pre- raiseing may run those folks that must have got the latest and greatest first. We may also target groups that boost green lifestyles who will therefore refer u s to their members, employees, vendors, etc! etera Trucking companies may be in the future depending on our success of this vehicle. States much(prenominal) as California hold a wait list for cars such as ours and this will be a place to focus. We will review the marketing strategies of Toyota, Honda, Ford and Saab. As we know, there are nearly 17 million flex fuel vehicles on the road and much can be learned from...If you indigence to get a full essay, order it on our website: OrderEssay.net

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