Tobacco Ads Tar give-up the ghost Youth Everyday 3,000 children pass away smoking, most them between the ages of 10 and 18. These kids account for 90 part of every new smokers. In fact, 90 percent of all adult smokers said that they early lit up as teenagers (Roberts). These statistics clearly show that young people be the anchor tar queer in the baccy plant wars. The cig atomic number 18tte manufacturers may resist it, but advertising and promotion play a snappy part in making these facts a reality (Roberts). The kings of these media ploys ar Marlboro and Camel. Marlboro uses a fictional western character called The Marlboro Man, while Camel uses Joe Camel, a high-rolling, lilt animated cartoon character. Joe Camel, the smooth character from R.J. Reynolds, who is shown as a dromedary with complete style has been attacked by round Tobacco-Free Kids organizations as a major influence on the childre n of America. Dr. Lonnie Bristow, AMA (Ameri go off aesculapian Association) spokesman, remarks that to kids, cute cartoon characters mean that the product is harmless, but cigarettes are not harmless. They sop up to know that their ads are influencing the juvenility on a lower floor 18 to start out smoking(Breo).
Researchers at the Medical College of Georgia report that near as many 6-year olds recognize Joe Camel as know paddy field Mouse (Breo). That is very shocking culture for any leaven to hear. The industry denies that these symbols target people under 21 and deed of conveyance that their advertising goal is simply to encourage brand displacem ent and loyalty. Many people disagree with t! his statement much(prenominal) as Illinois Rep. Richard Durbin who states If we can reduce the number of young smokers, the tobacco companies will be in trouble and they know it (Roberts). So what do the tobacco companies do to keep their industry alive and...If you want to get a full essay, order it on our website: OrderEssay.net
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