Hwa Tai Company

Executive SummaryFor the publicize bunk is held up to upgrade the egression of Hwa Siamese from our troupe client, Hwa Thai Industries Berhad (HTIB). This campaign accusive is give bulge the Hwa siamese connection rude(a) picture indicate and duplicationcts consumer matter to and go away go to buy the Hwa siamese connection products. Hwa Siamese Industries Berhad (HTIB) is one of the premier and hanker established biscuit manufacturers in Malaysia. Established in 1962 and listed on the Stock Exchange Malaysia in 1992. Since then, this fast expanding caller-up has openhanded to be one of the largest players in the biscuits indus afflict in the res publica and produce a fine, liberal range of superior graphic symbol biscuits. It has been success liberaly market placeed domestically and internationally through HTIB?s witness vast and blanket(prenominal) distribution network. Hwa siamese connection biscuits argon marketed downstairs the brand put up or ad dressmark of ?HWA TAI? and ? soaringlife?. Hwa Tai is pack pride in their excellent mental home and high prize products which keep firmly entrenched us not only in Malaysia but withal in oer 56 countries around the world. Hwa Tai is keenly intricate in the integrated supply chain of their products, from manufacture to gross tax to distribution through give away the entire trade channels. Due to Hwa Tai extensive and comprehensive distribution network, their society is also carrying product and brands by separate principals for the Malaysian market. Our keep company, invention Company is press release to herald and promote Hwa Tai product is high life veg Cracker which is new regard and products for Hwa Tai. Our p contrivancenership belief sumptuosity veg awry(p) is high quality and product for Hwa Tai. For these product, volition suck in more(prenominal) than public attention. ObjectiveThe objective of denote campaign is bring prohibited the Hwa Tai new image to the publics and suck ins consumer! attention to buy the Hwa Tai products. We bring out the news image of Hwa Tai products, new formulate to say product of Hwa Tai. This raise let consumers know more more or less Hwa Tai fraternity and also it product. immature ad of Hwa Tai product coffin nail allege raft about Hwa Tai upcoming products and its? traditionalistic products. behind AudienceTarget audience of this campaign is teenagers and works adults. Products of Hwa Tai ar more convenient and easy incase, so it suitable for now teenagers and working(a) adults. Creative StrategyThe theme of Hwa Tai high life products is ?To need sex?. The slogan of opulence is ?Let Hwa Tai be With You both Moment?. Our company character invoices and clips to air Hwa Tai luxuriousness product. Through circuit cards and cartridge holders, they pile easily show the message to the publics about the prodigality products that we be promoting. The prodigality vegetable snappers atomic number 18 made from na tural ingredients. The luxury vegetable fire cracked hireaging atomic number 18 convenient for teenagers and working muckle. It gives people energy no matter of students, working people, or teenagers. MEDIA PLAN mailing AdvertisingAdvertising is a tidy way to bring up sure that the product?s of Hwa Tai?s company leave alone aro hire its success. Among the most valuable advertize tools argon known as poster which means those meaty in order for Hwa Tai?s to gather more attention. Hence, posting advertising impart be the master(prenominal) media plan that is sacrifice to advertise Hwa Tai?s products. Products posters be a cheeseparing way to inform people of upcoming new products. The favor of posters is incomparable. Products posters not only give the sack use as advertising tools, but can also use them as promotional tools. Products posters have designs that can imply what the menage of a steady-going product is. These posters ar able to give people a chanc e to perceive what the product is. Therefore, Hwa Tai! ?s posters for luxuriousness Vegetable cracker lead contain pictures of the products, the nutrition of the products and near of the benefits of eating it. Each poster of Hwa Tai?s prodigality Vegetable cracker depart feature in colourful. This is because shady products posters have a higher impact to people than somber and white posters. In adjunct, use colourful products posters may attract more attention from our audiences than the black and white products posters. Publics bequeath try out to find out the product that shows in the poster subsequently on they had paid attention to the poster. Besides that, posters leave alone be even out at the places where attentions are high. For example, embed it at the KL Central, hypermarket such as Tesco, Giant, Econsave, Cold Storage, and Jusco. Moreover, it also can shape in pot stop. This is to ensure that Hwa Tai?s products can easily kind to thousands of potential customers in each and e rattling(prenominal) week. billboard AdvertisingBillboard advertising has become increasingly popular recently. The main causal agent of this is because of the enduringness of this form of outdoor(a) media. Compare the 24 bit per twenty-four hours exposure of a hoarding versus a TV moneymaking(prenominal)izedised or a news study ad. These advertisements have a helpful life of 30 chips at most. In addition to this slap-up advantage is the fact that hoarding advertising is very affordable. In addition, billboard advertising grabs the attention of potential customers wish well no other form of advertising can. The colourful, creative, and eye-catching ads go away have more impacts towards public. Message also can press home unendingly and frequently to the public whenever they be given by. With these benefits, we lead 2 sided miniskirtskirtskirt billboard and outdoor billboard to advertising Hwa Tai?s Luxury Vegetable Crackers. Our company had chosen the locations for Hwa Tai?s billboards th at are high traffic areas, most locations are along h! ighways, bus topologyy roads and crowded intersections. In these engorged areas, thousands of people a solar day are exposed to the defecate and logotype of Hwa Tai?s company being advertised. The commuter train using the very(prenominal) road day after day go outing begin to become familiar with this brand. pickups AdvertisingMagazines, among many other Media, throw unrivalled advantages with some faults along. One of the advantages is that the Media has a larger segmental audience. Mostly, cartridge holders are focused on a precise audience. For example, the powder magazines that we steady down to advertise for Hwa Tai?s Luxury vegetable cracker is womanly and Ifeel. some(prenominal) of them are sign for pistillates and unseasoned woman. Thus, having selected the high hat suitable issue, we had chosen for magazines advertising to action our exact target market. Moreover, magazines? advertising also gives a chance to present Hwa Tai?s product in bountiful colour. It can high the colour, image and format in the ads design. The magazine advertisement is glamourous and prestigious. It makes the brand of Hwa Tai more respectable. tv Commercial goggle box commercial-grade is the most common and most wide mobilize advertising mean(a). observation TV is the most common vacuous activity among the consumers. They deteriorate attentive time watching TV. television reaches almost every household. TV reaches every corner of the city, separate in the country. Hence, we also advertise Hwa Tai?s Luxury Vegetable Crackers in television commercial. Besides that, Television is the only medium that uses words, sounds, picture and also music to go the consumers. Thus, with all of it, it successfully captures the audience attention. With using television commercial, we can the audience how convenient is the new packaging of Hwa Tai?s Luxury Vegetable Crackers. Moreover, it also shows the crunchiness and the tastiness of Hwa Tai?s latest cracke rs. It also appeals to the viewers sight and hearing ! at the same time. Television commercial easily makes people believe in Hwa Tai with its effect to influence consumer behaviour over and again. COSTINGOur company decides to choose billboard and poster to advertise Hwa Tai?s convenient pack cracker. For the billboard location, our company plan to set up in the places that are busy with the traffic hours during morning, when people busy chief to their work and for children busy heading to their school. In addition, for the poster result be set up in the shopping complex, hypermarket, bus stops, LRT and KTM station. Billboard representingThe types of the billboard that our company chooses to advertise Hwa Tai?s convenient pack cracker are using the mini two sided billboard, and the outdoor billboard. Below are the example of the types for the mini two sided billboard and large outdoor that we had chosen. Picture 1. mini two sided billboardPicture 2. Outdoor billboardcost for 2 sided mini billboard:sizing of signboard:6ft x 8ftCons truction superlative:12ft preceding(prenominal) groundAdvertisement image coat:6ft x 8ftMedia letting per course:RM 6,500.00Replacing of the estimator printed vinyl group group at the second time1. Labour charges RM 2202. feeling of vinyl at RM 9 per sq ft RM 450Media rental per year for sequential years RM 5,525 (Less 15 %)Discount for bulk order:5 % - 20 to 40 units10 % - 41 and aboveGovt. Service levy -- 5 % of pith rental to be borne by Advertiser. 15% extra charges for Sabah & Sarawak. 2 sided mini billboard?s rental will toll a core RM 6,500.00 per year. Labour charges is RM 220.00 and printing of vinyl at RM 9 per true ft ( hail is RM 450). Since there has a discount for bulk order, we plan to use a native of 80 pieces mini billboard at certain areas of Malaysia. natural of these mini billboards will cost a total RM 542,052.00. Costing for outdoor billboard: size of signboard:10ft x 40ftConstruction height:15ft above groundRental per year:RM 30,000.00Rep lacing of the computer printed vinyl at the second ti! me1. Labour charges RM 6002.

stigmaing of vinyl at RM 9 per sq ft RM 3,600Media rental per year for consecutive years RM 25,500 + L + P (Less 15 %)Illumination:Panels are illume from 7pm to 7am and subject to the available electrical point and electricity charges is base on the TNB meterGovt. Service Tax -- 5 % of total rental to be borne by Advertiser. 15% extra charges for Sabah & Sarawak. Outdoor billboard?s rental will cost RM 30,000.00 and the labour charges are RM 600 and printing of vinyl at RM 9 per square ft (total of RM 3,600.00). Outdoor billboard will cost more than mini billboard, but it will attract more customers since it has a extensive size and the panel is lighted fr om 7pm to 7am to attract those who drive pass by it. A total of 35 pieces outdoor billboard will be use to set up beside main road at city. Therefore, it will cost a total of RM 1,256,850.00. bill sticker costingNo. Size Print Material + Finishing expense (1-9 pcs) Price (10 pcs & above)Poster1 A3 wile digital Print Art report card 128gsm RM3.50 RM 32 A3 deform Digital Print Art constitution 128gsm + Lamination RM 5 RM 4.503 A2 tinct HP Inkjet 720dpi synthetic substance physical composition RM 12 RM 114 A2 contort HP Inkjet 720dpi Synthetic Paper + Lamination RM15 RM 145 Poster size glossiness HP Inkjet 720dpi Synthetic Paper RM 20 RM 186 Poster size Color HP Inkjet 720dpi Synthetic Paper + Lamination RM 25 RM 237 A1 Color HP Inkjet 720dpi Synthetic Paper RM 24 RM 218 A1 Color HP Inkjet 720dpi Synthetic Paper + Lamination RM 30 RM 279 A0 Color HP Inkjet 720dpi Synthetic Paper RM 48 RM 4210 A0 Color HP Inkjet 720dpi Synthetic Paper + Lamination RM 60 RM 54For poster print ing, we choose poster size (from the table: no.2) and! A3 size (from the table: no.6). Poster size?s poster will use color HP Inkjet 720 dpi to print and the material use to print is synthetic paper and will be finishing with lamination. Cost for the poster is RM 23.00 per piece. We mulish to have 4000 pieces posters. So, the total amount of cost is RM 92,000. A3 size posters will use color digital print to print out with the 128gsm art paper and finishing with lamination. Cost per piece is RM 4.50. very(prenominal) as the poster size?s poster, we will have 4000 pieces A3 size posters. And this will cost a total of RM 18000. Magazine costingFor magazines, we plan to unloose in Ifeel and Female magazines. Both of it are published monthly. Ifeel magazine is in Chinese and Female magazine is in English. The magazine segment for Female is target for female and for Ifeel magazine its market segment is for young women?s. Female magazine is in the family line of lifestyle and Ifeel magazine is in the category of beauty and fashion. We st ubborn to publish Hwa Tai?s Luxury Cereal crackers? advertisement in half rapscallion for both magazines in full colour with bleed size. Both of the advertisement will last for 2 months. Below are dates to advertise the Hwa Tai?s Luxury cereal cracker:SundayMondayTuesdayWednesdayThursdayFridaySaturday123456789101112131415161718192021222324252627282930Table 1. Calendar for folk 2009SundayMondayTuesdayWednesdayThursdayFridaySaturday12345678910111213141516171819202122232425262728293031Table2. Calendar for October 2009Cost for advertise in magazines:Female magazineHalf page - replete(p) colour: RM3750 per insertion (RM3750 x 2 insertion) = RM7500Ifeel magazineHalf page ? salutary colour: RM3000 per insertion (RM3000 x 2 insertion) = RM6000Costing for Television commercialRTM 3Description: FilmletDuration:30sDay: every(prenominal) Monday, for 2 monthsTime:8pm - 9pmSlot/Frequency:2 spotsTotal cost for Television commercial:RM900 x 16 spots = RM14400Conclusion of CostingCost for 80 pcs Mini billboards: RM 542,052.00Cost for 35 pcs Outdoo! r billboards: RM 1,256,850.00Cost for 4000 pcs Poster size posters: RM 92,000.00Cost for 4000 pcs A3 size posters: RM 1, 8000.00Cost for television commercial : RM1, 4400.00Cost for magazines : RM1, 3500.00__Total : RM 1936,802.00From the above, total costing of our cost to advertise Hwa Tai?s Luxury Cereal crackers is RM1936,802.00 which is not over RM 2 million budget. ConclusionIn conclusion, we use poster, magazine, billboard and TV commercial to promote Hwa Tai Luxury products, this can summation Hwa Tai Company?s image to the publics. Besides that, it cogency also improver the sales for the company. In addition, this can maintain reputation for Hwa Tai. REFERENCESBook ReferenceBibliographic lucubrate are given as followMedia readying Guide Malaysia 2009WebsiteInformation from a WebsiteHwa Tai Industries Berhad, Retrieved: 14, June 2009, From Hwa Tai website: http://www.hwatai.comMalaysia Billboard Advertising Specifications | Jade dunnock So lutions, Retrieved: 15 July 2009, From Malaysia Billboard website: www.jademediaplatform.com/product-specifications.html If you pauperization to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay